Chelsea, New York

Chelsea, New York


Kailu Guan is a multi-disciplinary system thinker. Her areas of concentration include fashion design, human-centered design, augmented reality (AR), and wearable technology. Kailu graduated from Parsons in New York as well as Central Saint Martins in London. She is the creative mind behind KG Projects, where fashion and AR seamlessly meet, and HelloAva, a tech-enabled personalization platform that helps individuals discover personalized skincare products and regimen by leveraging smart learning, AI and dermatologist expertise.

KG Projects garnered industry recognition when Kailu was selected as one of 50 CFDA+ Design Graduates, an innovator in residence at the XRC Labs, and a finalist in the Eyes on Talents awards. Kailu has been invited to display her work at exhibitions and conferences around the world, within both the tech and fashion fields, including TechCrunch Disrupt NY, Le Révélateur D’innovation in Paris, Talent! at New York Textile Month, NYC Media Lab, MIT’s Hacking Arts at the MIT Media Lab, and more. Vogue Italia, WWD, Dezeen, Fashionista, Viewpoint, and Computer Arts are among the myriad publications that have covered KG Projects.

HelloAva was launched at TechCrunch Disrupt NY as a Battlefield finalist and was awarded the winner of L’Oreal’s 3 Women in Digital. Since launch, HelloAva has seen a double digit customer growth MoM and now has a customer base of over 70,000 users. HelloAva was featured on Forbes, the Wall Street Journal, Cosmopolitan, ELLE, TechCrunch, Allure, FastCompany, BusinessInsider, Refinery29, Inc., Cheddar

Before HelloAva and KG Projects, Kailu consulted on wearable technology and business strategy for Hermès, Intel, MasterCard, and Panasonic. She likewise worked at IDEO CoLab on artificial intelligence (AI) projects.







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